Schema markup and AI: needed or not?

What Google says

Google writes in so many words that structured data is not required for generative AI in Search, and that there is no special schema.org markup to add. Google does recommend that you keep using it as part of your SEO, because it helps with rich results.

A lot of GEO advice says the opposite. That is why structured data carries little weight in our score, and why you will not get a red warning for it that overshadows everything else.

FAQPage no longer produces a rich result

Since 7 May 2026 Google no longer shows FAQ rich results, and it has removed the documentation for them. If you add FAQPage to get an expandable result in Google, you can stop doing so.

The markup is not harmful otherwise. Other systems can still read it, and it describes clearly what is on the page. Just do not count on it achieving anything in Google.

What we would fill in

Organization on your homepage, with name, address and links to your profiles. Article on articles, with a real author and dates that are correct. Product or Service where that fits. It costs little, and it saves a machine from having to guess who you are.