GEO for healthcare practices: clear answers for patients
Someone with a painful knee asks ChatGPT whether physiotherapy is reimbursed and how long the wait is. Your site has a pleasant text about personal attention, but no rate and no waiting time. The answer points to another practice.
Questions customers ask AI tools
- Is this treatment reimbursed?
- How long is the waiting time?
- Do I need a referral?
- What happens during a first appointment?
What to check on your own site
- Are rates and reimbursements on the site, with the year stated?
- Do you state the current waiting time, and when it was last updated?
- Are practitioners named, with job title and registration?
- Do medical statements refer to a recognised guideline?
Example: the same sentence, rewritten
Fysiotherapie De Brug (fictional example). This company and these figures are made up, so use your own details.
How it often reads
You are in good hands with us.
How an AI tool can use it
A treatment costs €48 per session. Most supplementary insurance policies reimburse 9 to 18 sessions per year. The waiting time is currently about a week (updated in October).
Other types of business: GEO for installers, GEO for online shops, GEO for professional services.