Your GEO
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GEO checklist with a free template in Word and PDF

By Jasper Paauwe. Updated on .

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Facts and figures

  • Every key page names at least three concrete figures, such as a price, lead time or number.Researched
  • Every figure comes with a year and a note of where it comes from.Researched
  • The key sentences still make sense without the paragraph around them.Rule of thumb
  • Pages show when they were last updated, and that date is correct.Rule of thumb

Sources and authority

  • Important claims link to the original source of the information.Researched
  • Key articles contain a quotation with a name and job title.Researched
  • Articles have a named author with a profile page.Rule of thumb
  • Your brand is mentioned on other sites, such as trade media and industry directories.Researched
  • The about page, contact details, company registration number and privacy statement can be reached from every page.Rule of thumb

Clear text

  • Every key page opens with a summary of two sentences.Rule of thumb
  • Sentences contain no more than 18 words on average.Rule of thumb
  • Subheadings say which question the text below them answers.Rule of thumb
  • Your brand, offer and target audience are described in the same words everywhere.Rule of thumb
  • Frequently asked questions have answers of no more than three sentences.Rule of thumb

Technical access

  • robots.txt allows the search crawlers: OAI-SearchBot, Claude-SearchBot, PerplexityBot and Bingbot.Documentation
  • Your firewall or CDN does not block those crawlers.Rule of thumb
  • Your text is in the HTML and does not only appear after JavaScript.Researched
  • None of your key pages are set to noindex.Documentation
  • There is an XML sitemap, and robots.txt refers to it.Rule of thumb
  • Every page has one H1 and a logical heading order.Rule of thumb

Sources