GEO for installers: how AI reads your website
A homeowner asks ChatGPT which installer nearby fits heat pumps and what that costs. Your company ranks third in Google, but your site shows no price and no service area. The answer names a competitor who did write that down.
Questions customers ask AI tools
- What does a heat pump cost including installation?
- How quickly can an installer come out?
- Which installer works in my region?
- Which certifications should an installer have?
What to check on your own site
- Do your service pages show starting prices and lead times?
- Does your site name the service area in plain text, and not only on a map?
- Are certifications listed with their name and year?
- Is your text readable without JavaScript?
Example: the same sentence, rewritten
Installatiebedrijf De Warmtebron (fictional example). This company and these figures are made up, so use your own details.
How it often reads
We deliver quality work at a fair price.
How an AI tool can use it
A standard installation costs from €1,850 and takes one working day. Once you approve, we schedule it within 10 working days, anywhere in Noord-Holland.
Other types of business: GEO for online shops, GEO for professional services, GEO for healthcare practices.