GEO for online shops: product information AI can use
A customer asks Perplexity which rain jacket under 150 euros is really waterproof. Your shop sells three, but the hydrostatic head only appears in a tab that loads after JavaScript. The answer features other brands.
Questions customers ask AI tools
- Which product suits my situation?
- What are the shipping costs and delivery times?
- What is the difference between these two models?
- How long will this product last?
What to check on your own site
- Are specifications and prices in the HTML of the product page?
- Do you have buying guides that answer questions, and not just product lists?
- Do product pages say who something is suitable for?
- Are delivery times and return conditions in plain text?
Example: the same sentence, rewritten
Webshop Buitenkant (fictional example). This company and these figures are made up, so use your own details.
How it often reads
Our jackets are guaranteed to keep you dry in any weather.
How an AI tool can use it
The Fjord jacket has a hydrostatic head of 20,000 mm and taped seams. Suitable for days of rain, less so for running. In stock and delivered tomorrow if you order before 22:00.
Other types of business: GEO for installers, GEO for professional services, GEO for healthcare practices.