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Getting mentioned in ChatGPT: what you can do yourself

By Jasper Paauwe. Updated on .

Start with the right crawler

OpenAI uses several crawlers, and they work independently of each other. OAI-SearchBot makes it possible for a site to appear in the search results of ChatGPT. GPTBot collects content that may be used for training. So you can allow OAI-SearchBot and block GPTBot.

Check your firewall or CDN as well. A block there does not show up in robots.txt, and that is exactly where sites end up closed off by accident.

Which sources ChatGPT uses

Profound analysed citations from August 2024 to June 2025. Within the 10 sources ChatGPT cited most, Wikipedia had a share of 47.9 percent. Of all citations it was 7.8 percent, so the rest of the web plays a part too.

That does not mean you need to be on Wikipedia to be mentioned. It does show that a model likes to draw on sources where facts are stated clearly and can be checked.

Do not expect a fixed place

Ahrefs followed about 37,500 citations over 20 days. For ChatGPT, about 60 percent had disappeared the next day. Across all five tools studied, about 75 percent of what disappeared came back within those 20 days.

If you test only once to see if you are mentioned, you mostly measure chance. So ask the same questions more often, and look at the trend.

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